This week we continued to study SEO and Google rankings, a big part of which is link building. Link building seems to me to be a challenging thing to accomplish! You basically have to have other websites endorse your site by linking to you. I think this might be difficult for some e-commerce sites. How many e-commerce sites out there are going to link to another page, thereby sending customers elsewhere? Pretty much no e-commerce site is going to do that. However blogs or influencers could potentially send people your way if they don't sell items themselves.
One part of this week's work that I enjoyed was looking at the Google Analytics data. I wish my own site had this much data to analyze. I can definitely see how websites could try and dissect the data to determine what on their site is working and what is not. How to determine who their audience is and how to further appeal to those demographics. I think I'd enjoy that. I've decided I'm going to continue working on my site well beyond the semester, trying to find ways to generate more traffic and generate conversions. I think one semester isn't long enough to give a website a fair shake. I think businesses often take longer than a month or two to really get going.
