This week as I reflected upon the material a story came to mind.
My wife went to Hawaii as a teenager with her family. I've never been. All through medical school we talked about celebrating graduation by going to Hawaii. That time came, and we decided we needed the money to help us move to a new house in Oklahoma for residency. We decided to wait. All through residency when times got tough and we didn't get to see each other as often as we would've liked, we looked forward to going to Hawaii after residency. That time came, and my new job needed me to start the day after I got done with residency. There just wasn't time.
About a year later I decided I needed to make this trip happen. I looked online for tickets and found what I thought was a great deal for airfare. I just wasn't sure I should actually put money down without thinking it through a while longer. A couple of days later I made my decision and went to book the tickets - the price had gone up substantially!
Silently I kicked myself realizing that my lack of decisiveness literally costed me hundreds of dollars. Throughout the readings this week we learned about understanding the industry we'd like to start a business in so that we can recognize opportunities when they come along. I do not want to make the same mistake that I made booking airfare. When I recognize a good deal or a good opportunity, I'm going to jump on it. Of course I'll do my due diligence, but I intend to not lose out on opportunities because of "analysis paralysis", where I'm so busy analyzing that I miss the opportunity altogether. I realize that in a competitive market, speed makes a big difference.
Being an entrepreneur will require just about anyone to get outside their comfort zone. That's part of what makes it challenging and exciting.
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