One of the videos we watched this week talked about the approach that Google takes to encouraging and nurturing creativity. Google recognizes that any company must be innovative to continue to push boundaries remain the leader in its field. And no type of company requires continual innovation more than a technology company. The field is rapidly changing and companies have to be responsive to remain at the top of their industry.
Google had practice the 70/20/10 model since it's early days. 70% of its projects are dedicated to its core business. 20% is related to its core business and 10% or unrelated. They try to promote of culture of "yes" rather than "no" to promote out of the box thinking. One of the videos stated that google engineers are encouraged to dedicate one day a week to a project they are interested in.
This got me thinking about creativity in my own life. I don't think of myself as a creative person. However, I wonder if the reason I'm not creative is because I rarely try to be creative. I wonder what would happen if I would dedicate some time to creative pursuits. I could use this dedicated time thinking about problems in my work place, and ways to solve them. I enjoy doing some graphic design and could come up with all sorts of fun icons, powerpoint backgrounds, infographics, etc.
I think creativity is the essence of most businesses. You're offering something that people can't get elsewhere, or else you are offering it at a lower cost or for some other reason you outperform your competitors. Problem solving takes creativity. I'm going to try an experiment. I'm going to try and dedicate some time to creative pursuits and see if anything productive comes out of it.
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