This week I was impressed by the tools that we were introduced to. I'm new to Google Ad Words. I've never really used it or explored it. This week we created a free account and began to learn about the power of keywords. Because google is by far the most used search engine in the United States and probably the world, they know what is popular and what is trending. Keywords gives you access to that. You can actually get data on how popular certain search terms are, as well as how competitive advertising is in that space.
The excel spreadsheet we filled out is an example of how someone can use the available data to estimate how successful a certain business or idea might be. How can also estimate how much of your advertising budget would increase sales. It's fascinating and I'm looking forward to exploring this further in the next few weeks.
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