A whole lot of thought and effort go into designing a website. The past few days I've read up on site design from multiple sources. Some things were brought to my attention that I hadn't thought about previously.
One example of site design that I hadn't previously thought about is optimizing site load time. Experience and data show that for every second it takes to upload your website, a higher percentage of people will navigate away from your page to continue their search elsewhere. The biggest factor in page load time is the size of your pictures. If they are uncompressed and large files it will take noticeably longer to load the webpage. To me, that's such a vital step yet so easy to not think about if you're a novice at website design.
Other factors we've thought about this week are the functionality of the website, ease of navigation and payment options. I've also thought a lot about customer expectations. In the early days of the internet you could probably get away with more unique website design. These days customers have expectations about where to find navigation buttons and how the website will look. So if those expectations aren't met it will be a "turn-off" to your website. So you can be creative as long as you follow some of the established and expected guidelines of website design.
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