Understanding how to use Google Ads I think is one of the most important parts of this course. For our online business the costs of starting are pretty small. The advertising cost is going to be our biggest single budget item. So understanding Google Ads is very important. It doesn't make any sense to spend hours and hours designing a great website if you can't get any traffic to check it out and hopefully buy your products.
I really like how Google Ads gives you an idea of how competitive a certain market is. We covered this a few weeks ago, and it's becoming more apparent how helpful these keywords are. I wish Google had a function where you find keywords that had high search volumes and low competition. I'd be interested in seeing those results. It'd be nice to look through a list of keywords that have high interest in Google but not much competition with Ad words.
One of the class member suggested googling your keywords to get an idea of what comes up. I did that and saw some of the websites selling similar items to my own websites. It made me realize how much I need to up my game! There are some really cool websites out there, and I appreciate the amount of work and time it must've taken to get those sites up. I realize my website is very basic, which I think is expected with a brand new site. I'm going to continually improve it, make it more attractive, more legit looking and more sophisticated. It'll take some time, but I think the site will get there.
No comments:
Post a Comment