This week we've focused on writing our Google Ads, sharing those ads with classmates and receiving/giving feedback. I think this is a great idea in the design of this course. It's sometimes hard to put your creative work out there for criticism and feedback, but I think that process is how our ads can get better.
I enjoyed the quote sent out in one of the weekly announcement about ads having a hook, story and offer. The hook is what grabs the person's attention. The story gives a little more information to keep the individual reading. The offer is to get the person buying. I appreciate the simplicity of organizing an effective ad. Having that structure helps me while thinking about what to write.
Another point that stood out to me this week is having a landing page. At the beginning of the week I thought that my Google Ad would just link to the front-page of my website. One of the most important parts of the ad is the offer. It makes way more sense to create a landing page that further expands upon what I write in the ad. So if the hook is a product you think is priced competitively and will be popular you can have a page dedicated to that items, with links to other items you think they may be interested in.
I'm looking forward to seeing how the ads I create perform when we go live.
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