My Google Ads have been running for a couple of days now. I'm starting to understand how interesting it can be to log onto my Google Analytics site or app and see what kind of traffic my site is getting. It's only been 2 or 3 days, I've had some traffic, but no conversions yet.
Now we get to start the process of collecting data, making changes to our ads and our sites to try and figure out how to make this site successful. There was an article called "Will Your E-Commerce Company Make It? How To Tell." The article gives some numbers that are like key indicators of whether your site is becoming successful or not. One is traffic. Right now my website's only way of generating traffic is through paying for Google Ads. This has led me to think about what other ways there are to generate traffic. Some that may even be free.
My website is targeted at parents or expecting parents. I think of all the people shopping for baby items, the vast majority will be female. I have to wonder if finding some baby or mommy blogs and making comments while signed in as my website would generate some traffic. I would imagine some blogs would not allow comments that may lead to their readers going to another site, but some may allow it. Some may ask for a referral fee. But I do think that I could answer questions posed in the comments, maybe even write guest posts on blogs using my experience as a physician who regularly cares for babies. Maybe I could create a Facebook account for my business and join some groups and be a regularly contributing member, again having my profile be closely tied to the website, I'm just tossing ideas around here, but I have to think there are other ways to drive traffic to my site beside Google Ads. For the purposes of this course though I will of course focus on measuring ROI, optimizing ads and trying to make them more effective. It's exciting to actually have real-life visitors on my site!
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