This week we got learn several things about marketing through social media. The more I learned about it the more I realized that social media could be a really game changing tool. Around 20% of online advertising is through social media platforms. It is too big to ignore, and I think a business that does not try to market through social media is missing out on potential growth.
This week there was lots of discussion on which platform to use. Some preferred the younger and more trendy platforms while other preferred platforms that have been around since social media began. Nothing is set in stone in this industry, there are constant disruptors and innovators trying to compete with the big boys like Facebook or YouTube.
We also analyzed some of our advertising data. About a week into the campaign I made some adjustments to my keywords, landings sites and created a new ad group. While I was trying to generate a conversion, my ad quality score decreased, my costs increased and number of clicks decreased. It was basically a negative move in every measurable way. But that's ok because that's exactly what I expected with Google AdWords campaigns. I expect that every change or alteration will have some effect, negative or positive. While you can read about good ads and marketing, the only way to gain some experience is to try different things to see what works. When continuing this ad campaign, I'll make further adjustments and hopefully get my quality scores up, clicks up and hopefully even generate a conversion.
No comments:
Post a Comment