This week I spent quite a bit of time trying to create a landing page that looks professional and appealing. I chose one specific product I had and tried to create a landing page to market that particular item. I've also created a second ad group to drive some traffic with narrow and focused keywords to that landing page. We'll see what kind of traffic it gets and if it can generate any conversions.
It was interesting learning about the basics of SEO. From what I've gathered SEO has changed a lot. I think it began as simply scanning and indexing sites keywords and titles, but over the years has become much more complicated. I also think it's focused more on user experience than keywords anymore. It takes into account internal and external links to further ad legitimacy to the site. While I think it's important to keep SEO principles in mind, I also think that by building a website with original and valuable content, providing a great user experience, marketing it through social media, and making your site the best it can be, the SEO rankings start to take care of themselves.
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